HCM Build
Rebuilding an underperforming website into a refined portfolio that builds trust and attracts the right clients.
A builder held back by a poor digital presence
HCM Build is led by Director Hayden McKee, a Sydney builder with a growing body of quality residential work. The craftsmanship was there. Client feedback was strong. The issue was perception. The previous website did not reflect the business properly. Visual presentation was weak, project work lacked structure, and the overall experience reduced confidence rather than reinforcing it. The brief was not about marketing noise. It was about correction. Build a website that accurately represents the quality of work, supports trust, and gives serious clients a reason to take the business seriously.
The Challenge
Poor presentation weakened trust before the first contact.
Prospective clients arriving on the old site struggled to understand the level of work HCM Build delivers. The project gallery lacked structure. Messaging felt inconsistent. Trust signals were unclear. For homeowners considering a significant investment in their property, this created hesitation. The business needed a website that built confidence rather than doubt.
The Solution
A visual, project-led website built around clarity and credibility.
We rebuilt the site with a clear focus on project presentation and trust. The new structure places completed work at the centre of the experience, allowing visitors to browse projects easily and understand the quality of outcomes. Services were clarified so visitors understand exactly what HCM Build offers. The About and Testimonials sections were refined to present the director and process with credibility and professionalism.
Our Approach
We treated the website as a practical extension of the business.
The focus was on presenting projects clearly, making information easy to find, and giving visitors enough detail to understand the quality of work before making contact. Projects were organised so people can browse real outcomes without friction. Services, About, and Testimonials were structured to answer common questions and remove uncertainty. The design was kept simple and restrained so the work stays central and the experience feels confident and professional.
Deliverables
A project showcase that builds confidence
Projects are organised clearly so visitors can review real work with ease. This helps clients understand scope, style, and quality before making contact, which leads to stronger alignment from the first conversation.
Clear positioning that filters the right clients
The structure of Services, About, and Projects makes it obvious who HCM Build is, what they specialise in, and the type of work they are best suited to. This reduces confusion and attracts better-matched enquiries.
Stronger trust before enquiry
Clients now arrive having already reviewed past projects and understood the builder’s capability. Conversations start with context and confidence rather than basic explanations.
A platform that supports ongoing growth
The website is built to scale as the business grows. New projects can be added easily, allowing the portfolio to strengthen over time as HCM Build continues moving into higher-value work.