Built2Fit
Repositioning a DIY-built website into a professional digital presence for a custom home builder in Sydney.
A website upgrade that reflects the quality of the projects
Built2Fit is a Sydney-based building company specialising in architectural homes, renovations, kitchens, and bathrooms. They already had a website in place, but it had been built using a DIY platform and did not reflect the level of experience, quality, or professionalism they delivered on-site.
They needed more than a new look. They needed a website that felt established, trustworthy, and aligned with the standard of work they were producing.
The Challenge
A website that existed, but did not represent the business.
The existing website technically worked, but it felt generic, inconsistent, and underdeveloped. The structure did not clearly communicate services. Projects were difficult to navigate. Messaging did not match the brand or experience level. This created a gap between the quality of the actual work and how the business appeared online.
The Solution
A strategic rebuild focused on clarity, structure, and presentation.
Rather than starting from scratch, we rebuilt the site strategically around what mattered most to the business: clear service communication, stronger project presentation, and a more refined visual identity. The site was restructured so visitors could quickly understand who Built2Fit are, what they specialise in, and view real projects without friction. The result was a website that feels aligned with the quality of the business rather than something that simply “exists online”.
Our Approach
Refine the structure, elevate the presentation, strengthen trust signals.
We began by restructuring the navigation and page hierarchy to improve clarity. Project presentation was prioritised, so the work itself became the focal point. Visual hierarchy, spacing, and consistency were improved across the site to create a calmer, more professional experience. Copy was refined to sound credible, straightforward, and aligned with how builders actually communicate, rather than sounding like generic marketing.
Results
Professional first impression
The website now feels aligned with the standard of the work delivered on site. It presents Built2Fit as an established, credible builder rather than a business with a basic online presence
Clear communication of services
Visitors can now quickly understand what Built2Fit specialises in and where they fit within the market, reducing confusion and improving the relevance of enquiries.
Stronger project presentation
Projects are now easier to browse and properly showcased, allowing the work to speak for itself rather than being lost within a basic layout.
A website that the business can confidently share
Built2Fit now has a site they can send to clients, architects, and partners, knowing it represents their business properly.