Cro Fire Food
How a new website helped turn social interest into consistent project enquiries.
Turning traffic into enquiries for Cro Fire Food
Cro Fire Food designs and manufactures custom charcoal barbecues, rotisseries, and traditional live-fire cooking equipment. The brand already had a strong social media following and significant interest in their builds.
What they did not have was a website that supported their growth. There was no central place to showcase completed projects, no clear structure for enquiries, and no professional platform that supported the volume of interest coming through the business. They needed a website that organised their work, supported serious enquiries, and acted as a proper foundation for the brand.
The Challenge
Strong demand, but no structured platform to support it.
Cro Fire Food was receiving attention and engagement online, but without a website, potential clients had no clear place to review full projects, understand the offering, or submit structured enquiries. Their work was highly visual and custom in nature. Social posts alone did not allow clients to easily browse previous builds, understand options, or see the scope of what was possible. The business needed a professional online presence that could organise their portfolio, showcase products, and support enquiries properly as demand continued to grow.
The Solution
A portfolio-first website designed to showcase builds and support enquiries.
We designed and built a custom website with a single core goal. Present the work clearly and make it easy for serious clients to enquire. The site was structured around a large project portfolio, supported by clear product pages, an About section, and a simple enquiry pathway. Each build could be properly showcased rather than lost within social feeds. The result was a professional platform that supports Cro Fire Food’s brand, organises their work, and provides a clear pathway for new business.
Our Approach
Project-first layout, mobile-first experience, simple enquiry pathway.
We structured the website around visual proof. Visitors can quickly browse completed builds, understand the range of work, and explore product options through dedicated pages. Clear, straightforward content explains the process and helps clients enquire with better context. The design stays minimal, so the work stays front and centre.
Results
90 website enquiries to date
Since launch, the website has generated 90 direct enquiries through the site contact forms. These enquiries include requests for custom builds, product interest, and project discussions.
Stronger quality of enquiries
Clients now reach out having already viewed previous builds, reviewed products, and understood the offering. Enquiries now begin with clearer intent and better context.
Structured presentation of work
Instead of relying on scattered social posts, Cro Fire Food now has a central portfolio where all builds are organised and easy to browse.
Website now supports business growth
The site has become a core part of the business, supporting consistent work flow. Cro Fire Food is now regularly booked out, with the website acting as a key driver of inbound demand.